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27/06/11

Ice Watch, a Belgian concept

More than just a watch, Ice-Watch is a brilliant concept!
Ice Watch was born in 2007, following a meeting between Jean-Pierre Lutgen, a Belgian and the Chinese Polly Yu and Christy Su.

Half Rolex, half Swatch – it is a new “international, intercultural and intergenerational” concept in watches based on three basic principles: an affordable price, a varied chromatic range and collectible packaging.

An authentic tidal wave: Ice Watches are designed and created in Belgium, manufactured in China (Shenzhen) and distributed in over 81 countries at 3,700 points of sale worldwide.

Made of polycarbonate, these brightly coloured watches have a simple look which will appeal to the child in you with their recycled Lego-coloured cases and a delicious disregard for anything complicated. An Ice Watch is delectable, not to be worn in moderation.

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