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24/01/11

From vacuum cleaner to work of art…

This is what Electrolux has unveiled with its limited series in vacuum cleaners like no others: “Vac from the Sea”, produced with marine waste from the oceans.
In this way, Electrolux hopes to make the public aware of marine pollution, by encouraging consumers and industrialists alike to recycle plastics.
The seven unique Electrolux models are hand-made using plastic waste collected along the coasts of the Indian, Atlantic and Pacific Oceans and the coasts of the North Sea, the Baltic and the Mediterranean. The plastic collected is sorted, washed and processed and then used to manufacture this limited series of conceptual vacuum cleaners and is produced by Electrolux’s design studios.
Each model represents the sea or ocean that the waste comes from.

The follow-up will be a travelling exhibition around the world and an auction of one of the vacuum cleaners. The funds raised will be used for continued research into the recycling of plastics.

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